Brera Design District
“Design your Life” test
After ten years of activity, Brera Design District presents the 10th edition of its Design Week, choosing an inspirational theme, born during Brera Design Days 2018: sustainability and a green and choice-conscious design. “Design Your Life”, that draws inspiration from Bill Burnett and Dave Evans’ book (Designing Your Life: How to Build a Well-Lived, Joyful Life, Alfred a Knopf Inc, September 2016), is the title of Brera Design Week 2019, a collective call to pay more attention to project’s impact.
If we were to adopt a design approach in our day-to-day choices, in our everyday life, we would probably be happier and less stressed. Suffice it to consider an error contained in a project, as an element recognized as fundamental in the research process that helps bring to perfection. We ask designers to be more committed to the sustainable impact of their work. We ask everyone to behave as daring designers, because everyone’s thoughts and contributions are now essential.
Thinking about the theme, “Design Your Life” is conceptually linked to our 10th anniversary, identifying ten vertical sub-themes, ten ways in which the main theme can be interpreted by professionals, designers and researchers who tangibly contribute to building a sustainable world with their work. Thanks to the experience gained with Brera Design Days, we focused on a varied range of professionals among them who provide a perspective and a design approach capable of representing different aspects of sustainability.
The 10 Ambassadors of Brera Design Week 2019 are: Marco Mari and Carlotta Borruto from Italia Innovation (DESIGN YOUR COMMUNITY); Mauro Martino from IBM Research AI, Northeastern University (DESIGN YOUR CREATIVITY); Oliver Marlow from StudioTilt (DESIGN YOUR EMOTION); Mario Cucinella from MCA and SOS School of Sustainability (DESIGN YOUR FUTURE); Daniel and Markus Freitag from Freitag (DESIGN YOUR IDEAS); Thayse Viégas from Casa Canvas (DESIGN YOUR IMAGINATIONS); Aldo Cibic (DESIGN YOUR MEMORIES); Stefano Maffei from Politecnico di Milano (DESIGN YOUR TRANSFORMATION); Ben Sheppard from Mc Kinsey Design Index (DESIGN YOUR VALUE).
The whole operation was signed by Studiolabo, creative agency and studio composed by a team of professionals in the design and communication field, from digital marketing to concept and graphic design, from web design to strategic design.
Brera Design District is supported by Edison, that shares the values and vision proposed by Brera Design District as the perfect place to open a space for discussion on the key role that energy plays in practically triggering and implementing a change and evolution in our lifestyles and the related services that meet the current need for connection, sharing and socialisation.
Iris Ceramica Group will take part in Fuorisalone 2019 as main sponsor of Brera Design District with the installation MateriAttiva, resulting from the fruitful collaboration with SOS School of Sustainability and Studio MCA, within a prestigious location situated in the heart of the Brera district (via Balzan/via San Marco), international hub and showcase of the world of design and project development.
Rado becomes official timekeeper at Fuorisalone, keeping track of the time of design and events, sponsoring the Fuorisalone.it platform and the Brera Design District. Watch brand, well known for its innovative design and use of revolutionary materials, Rado is among the protagonists of the world design scene in the creation of watches that last over time.
Brera Design Apartment, which during 2019 will host different exclusive formats dedicated to design world, will be the setting for the interior design project Planetario designed and realised by Cristina Celestino for Besana Carpet Lab. A retro-futuristic concept where the leading character is a new collection of fitted carpets created by the designer and made by Besana Carpet Lab – innovation-oriented manufacturing company working in the carpets and fitted carpets sector. The lighting project is signed by Esperia, historic brand of the Italian excellence working between design and hand-made production: two new pieces, designed for the occasion by Cristina Celestino, stand out among the sculpture-like "art lamps” of the brand.
Planetario features a dream-like, unexpected domestic scenario inspired by the space and its antithesis, the underwater world. The symbol of “fitted carpet” comes to life and interacts with the bright sculptures of Esperia in a contemporary reinterpretation showing its versatile, evocative and poetic yet functional soul. Brera Design Apartment talks with the project and becomes a separate, timeless space – proving to be the perfect place for creative experimentation in the design and interior decoration world. The key elements of Planetario – among which the new line of fitted carpets created for the occasion – will become part of the apartment and will keep adorning its interiors even after Fuorisalone.
Events of Brera Design District
Florim presents “Suite: the secret garden” by Matteo Thun & Antonio Rodriguez
Color feeling home & office
SALVATORI ANNOUNCES NEW COLLECTIONS WITH PIERO LISSONI, YABU PUSHELBERG, ELISA OSSINO AND FEDERICO BABINA
The Worksite of beauty
SOLFERINO LAB OPEN DAYS
Paolo Castelli’s novelties
OPPOrtunity Creative Contest
Zanotta Stories: Back to emotions 2020 collection
Arredo3 inaugurates the first flagship store in Milan and presents the new Tratto 10 kitchen
GlamFusion® – The Waterproof Wallcovering COLLECTION XI
Snaidero Design Week
ONE TO ONE WITH MATTONELLE MARGHERITA
EQUILIBRIO - KEEP YOURSELF SAFE. Technology for well-being
Visionnaire Beauty 2020: a new collection inspired by Art Design
Milan City Center has welcome TClub by Tecno
Florim presents “Hotel Chimera” by Elena Salmistraro
BISAZZA | COLLEZIONE FORNASETTI
Iris Ceramica Group Milano
The Signature Kitchen Suite collection
New Land Rover Defender
FW 20-21 collection
Florim presents “Sensi of Casa dolce casa” Designed by Matteo Thun
LAGO HOME OFFICE: lavorare e studiare, nuovi modi di vivere gli spazi domestici
CEDIT presents “Chimera” by Elena Salmistraro
MIA PHOTOGRAPHY 2020
DEUTSCHE TELEKOM LEADS TO THE DISCOVERY OF DIGITAL LIFESTYLE
New Collection 20
SOMA - Collection One
CLASSIC MEETS CONTEMPORARY
Opening Exhibition Enzo Mari. Falce e martello
ETEL - Women & Design Patricia Urquiola Etel Carmona + Ines Schertel
Lualdi Showroom Milano
How our homes will change? Ideas worth spreading
Cafezal Specialty Coffee
CUF Milano - Presentazione nuove collezioni insieme ai nostri partner (tra cui Gaber, Inkiostrobianco,Mara design, Moving...)
Jacqueline Peeters at Zazà “UNSOLD PAINTINGS”
ALPI - New Collections
Albedo Design - meeting with Roberta Busnelli
Olmo Gasperini presso Galleria Antonia Jannone
Colours in between
Flourish & Lattice Wool Series Collections
Flagship Store Talenti - Presentazione novità 2021 firmate da Ludovica e Roberto Palomba, Ramon Esteve, Marco Acerbis e Jean Nuel
Galleria Fatto ad Arte - Sheer Nature Crystal - Angelo Mangiarotti
Pianca & Partners: inaugura a Milano il nuovo contract hub del Made in Italy
Slow Green - Living with nature
Innovazione_ architettura_design Rivestimenti in cemento
Presentazione collezione vasi Nina
Alessi Flagship Store
Antonio Lupi Design
Ceramica Flaminia - SpazioFlaminia
EUTOPIA Laboratorio di cucina artigianale indipendente e caffetteria
Lualdi presenta la nuova porta Altaj, disegnata dallo studio Blengini Ghirardelli. Talk con lo studio SBGA: Incorniciare un’idea - l’importanza del dettaglio nel progetto
BE WATER LAMP by WAW COLLECTION
Fantin - Agenzia Estra