Novelties, videos, live events: get a sneak peek to all 2020 previews!
In a historical moment where many brands and companies are still struggling to come to terms with restrictions necessitated by a pandemic that would have seemed unimaginable only months ago, and that has caused the cancellation of some of the most important events in the world of design, digital communication has become prevalent.
In the past weeks a diversity of initiatives has already reshaped the way we used to think about coming together, offering new dedicated platforms with focus on events and networking. Perhaps most notably, the well established Milano Design Week which annually turns the city of Milan into a pulsating center for crowds of people attracted by a multitude of exciting shows and exhibitions, has rebooted in a virtual guise, intent on presenting the latest in design to a (digital) audience.
Archiproducts, digital by nature, presents a dedicated online format for new products and the 2020 collections. The platform offers both visibility for companies and an immersive and content-oriented user experience.
“In a moment like this we thought it important to give brands an opportunity to present their new products in the best possible way, providing them with a means to reach their audience worldwide,” explains Enzo Maiorano, co-founder and art director of Archiproducts. “To make this happen we had to concentrate our digital expertise, our core competences for over 20 years.”
Archiproducts’ strategy in support of the brands is boosted by New Products 2020, a newly launched platform with services providing international visitors with up-to-date information about the latest products and developments, including catalogs, videos, interviews and live events with sneak peeks at the 2020 collections.
More than 100 brands have already confirmed their participation, and more than 1000 new products are already on display with videos, image galleries and downloadable catalogs.
“This platform,” continues Enzo Maiorano, “is part of a wider range of services that, apart from offering prioritized visibility through Archiproducts and New Products, also includes social media campaigns and email newsletters to more than 3 million subscribers".
Discover all the 2020 news on Archiproducts New