The Evolution of a Heritage Brand
The long-standing decorative lighting company Studio Italia Design announces a rebrand to Lodes, a significant milestone for the Venetian firm.
The rebrand signals an important new phase in the evolution of the Venetian company, which was founded in the heart of Italy’s glassmaking region by Angelo Tosetto in 1950. Today, as part of a strategic vision led by General Manager Massimiliano Tosetto, and as the company celebrates its 70th anniversary, the rebrand heralds a new era of contemporary design celebrating the company’s manufacturing know-how and high-quality Made in Italy essence.
The official unveiling of the new brand will take place on Monday 15th June 2020 (12pm BST; 13h CET) with a virtual talk moderated by journalist Elisa Massoni featuring Massimiliano Tosetto, General Manager of Studio Italia Design; Luca Nichetto, Design Curator; Béatrice Ferrari, Founder of Synesia; and Valerio Tamagnini, Co-founder and Creative Director of Studio Blanco.
Live-streamed through the Fuorisalone TV platform, and also available on demand until end September, the discussion will explore the inspiration of the new visual identity and will revolve around its core values as well as the process behind its conception.