Studio Italia Design rebrands to Lodes to mark a new era of lighting design and innovation

On the occasion of the 70th anniversary of the Venetian company founded by Angelo Tosetto in 1950, Studio Italia Design announced a rebrand to Lodes.

As part of a strategic vision led by General Manager Massimiliano Tosetto, Lodes reflects the brand’s refreshed approach to manufacturing innovation and contemporary design at the brand, and consolidates the company’s commitment to distinctive decorative design. By placing innovation and design at the centre of the creative process, Lodes offers the ability to curate bespoke living environments with lighting products that integrate craftsmanship with technology, flexibility and value.

Illustrated by Massimiliano Tosetto together with Luca Nichetto (Design Curator of the company and designer of the 2019 Jefferson suspension lamp) and premiered on Fuorisalone TV on June 15, the brand's core values, the inspiration and the creation of the new visual identity lay the foundations for the launch of the brand's new collections from September 2020.