Talk
The Evolution of a Heritage Brand
The long-established decorative lighting company Studio Italia Design announces a rebrand, marking a new phase in the evolution of the Venetian company on the occasion of its 70th anniversary.
Duration: 00:20:00
From 15/06 AT 13:00
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The Evolution of a Heritage Brand

The long-established decorative lighting company Studio Italia Design announces a rebrand, marking a new phase in the evolution of the Venetian company on the occasion of its 70th anniversary.

Studio Italia Design announces a rebrand that marks a fundamental step in the evolution of the company, and which takes place in an important year: its 70th anniversary.

The project is discussed in a brief talk moderated by journalist Elisa Massoni and featuring Massimiliano Tosetto (General Manager of Studio Italia Design), Luca Nichetto (Design Curator), Béatrice Ferrari (Brand Naming Expert and Founder of Synesia), Valerio Tamagnini (Co-Founder and Creative Director of Studio Blanco, author of the logo development and brand identity).

Brand

Lodes
Exclusive screening Furniture Conferences, workshops Graphic Design Lighting Product Design

Duration:

00:20:00   

Production year:

2020   

Credits:

Studio Italia Design

Fuorisalone.it extras realated to The Evolution of a Heritage Brand

Digital event

The Evolution of a Heritage Brand

Lodes
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Studio Italia Design rebrands to Lodes to mark a new era of lighting design and innovation