A few weeks before the launch of our first fully digital edition, with a view to developing a brand internationalization process, we opened the official account 米兰设计周FUORISALONE (Milano Design Week Fuorisalone) on the social platforms WeChat and Weibo.
Our channels in China will be communication platforms active throughout the year to tell the activities related to Milan Design Week and with the aim of presenting trends, companies and products, especially Made in Italy.
The management of our WeChat and Weibo channels is supervised by Digital to Asia, partner of Studiolabo that deals with Digital Marketing for the Chinese market.
The editorial plan for these channels provides for the promotion of the best of Western design and content related to the history of design and the culture of the project but also the best of Chinese design thanks to the partnership with Shenzhen Creative Week.
Shenzhen is recognized as one of the world's design capitals, with over 6,000 companies dedicated to the design and furniture sectors.
Shenzhen Creative Week is a system of connections, creativity, scenarios and innovation, organized by the Shenzhen Furniture Association through an exhibition format.
The collaboration was born with the aim of building a long-term development plan by promoting activities and events to be carried out in Milan on the occasion of the Milan Design Week - Fuorisalone and in Shenzhen, on the occasion of the fair.
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