The color of the future? The color of positivity!

"The mix of a time-stable Ultimate Gray and the vibrant yellow Illuminating expresses a message of positivity supported by great strength. Concrete and firm, but at the same time warm and optimistic, this color combination convey us a sense of resilience and hope. We need to feel encouraged and relieved; it's something essential for the human mind."
Leatrice Eiseman, Executive Director of the Pantone Color Institute



For over 20 years, Pantone has been telling us the Color of the Year, the color that influences product development and purchasing decisions in a variety of industries. The trending color in the world of interior, industrial, product and graphic design.

The choice of the color of the year is the result of careful evaluation and study and analysis of trends. Every year, Pantone Color Institute experts travel to every corner of the world looking for color influences and trends from all different fields.

Illuminating (PANTONE 13-0647) is a bright, cheerful and lively yellow, a warm shade that reminds us of the sun.
Ultimate Gray (PANTONE 17-5104) is a reminder of firm and reliable elements, conveying security, firmness and resilience.


In the last year when we often find ourselves gripped by despondency, Illuminating and Ultimate Gray want to be motivators. They are two independent color tones that together instill punch and courage and respond to our need for vitality by supporting each other.


Pantone wants to remind us that things will shine again and that we need to be positive and think positive, it's essential for the human mind. 


© — All rights reserved.

— See also...