"Through SWAP our bags are 100% off, with 0% resources wasted."
In line with its sustainable ethics, Freitag, a well-known Swiss brand of recycled handbags, decides not to support the Black Friday wild shopping and launches SWAP (Shopping Without Any Payment), a platform inspired by Tinder that asks its customers to exchange their bags with each other.
On the occasion of Black Friday, from 27 to 28 November, the online store will be disabled, visitors will be redirected to SWAP to exchange their beloved bags and satisfy their desire for something "new".
“As long-lasting as our bags are, we understand that sometimes a bag owners’ needs and styles might change over the years. So, we wanted to create an initiative that got our customers thinking in cycles – exchanging their bags instead of automatically buying new ones,” says Freitag’s head of communications, Elisabeth Isenegger.
“We didn’t want to start talking about extending the life cycle of a product in a way that felt too educational – we believe a message can have more impact if you manage to do it in a fun and entertaining way. That’s why the idea came up to create a dating app-style bag exchange that allowed customers to swipe and swap their bags with other Freitag bag owners.”
To participate in the initiative, customers must register at least one product and activate it for SWAP-ing.
You’ll then be able to view other swappable bags; if you like a bag and want to trade it for one of your own, simply swipe it to the right. If you don’t like it, swipe left until you meet your bag match. Totally in Tinder style.
“We hope people like our take on discounts,” says Isenegger. “In a way, Freitag presents the best Black Friday deal of all – through SWAP our bags are 100% off, with 0% resources wasted. And through this, we hope to initiate a discourse about today’s consumer behaviour.”
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