Genuine Conviviality

Toncelli and Andrea Steidl. A design alliance that is driving the Tuscan brand towards a new production scenery and builds a stronger and more mature vision of the brand. The relation with the original DNA of the company is at the core of this project. Its references are passion for materials and their processing, handicraft intervention in a contemporary frame, the genuine values of the Tuscan territory and their rational interpretation. Surfaces and materials are the focus of the design work, together with a passionate morphological study of the construction elements. Pinea, the new kitchen designed for Toncelli, is the result of a balanced and smart reinterpretation of the farmhouse kitchen. The rediscovery of free standing elements and of a less sculptural domestic landscape creates a new human centered kitchen. Surfaces are an opportunity for research and experimentation of strong tactile qualities, the signs of a space that is made to be used and lived on a daily basis. This is how Toncelli begins his journey into future, sixty years after its foundation.