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Tacchini & The Lightness of Imagination
Tacchini presents the 2020 collection: a tribute to creative freedom and the uninterrupted search for undiscovered horizons
The theme of flight as a metaphor of creative freedom represents the conceptual fabric in which the new Tacchini collection is conceived, an emblem of emancipation from passing trends and a celebration of a timeless and decontextualized creative intuition. Located in the vast expanse of the Turin Aero Club, where engineering rigor and the art of observing the world from unconventional perspectives intersect, Tacchini's collection dialogues with the disciplined architecture of the aeronautical club, emphasizing the soft silhouettes of the upholstered furniture and accessories in contrast with the geometry of the hangars and control towers. Tacchini reveals the culture of beauty that is based upon research and design, ideas, arts and people, and shows the double soul of the brand: the comfort of the tradition of the past, the craftsmanship excellence that has always made Tacchini a point of reference in Made in Italy panorama, and the innovative vision projected to the future, guided by the pure ideal of creativity in all its forms, and aimed at constantly transforming itself in search of unexplored horizons.
© Federica Ravera, videomaker