C41 presents his extraordinary portraits at Fuorisalone Digital. Six works selected from the latest productions of C41 Creative Production Company and K48 Production. Documentaries that talk about designers and creatives, telling their stories, letting us step into their lives with a crafting and storytelling that have always distinguished C41: an independent magazine and a creative agency based in Milan and Amsterdam that has always known how to dialogue with design brands and talents with extraordinary creativity. The videos will be presented in the on demand section of Fuorisalone.it
aboutCAMBIO – Formafantasma
aboutCAMBIO is a backstage documentary by Leone and Vittoria Elena Simone going behind the scenes of the latest Formafantasma’s project. The frames show the duo exploring the devastated land of Val di Fiemme – yet finding some beauty in the disaster’s rests. That could be considered the starting point of their whole experimental investigation, which literally took its raw material from the place we see. The film underlines the spontaneous attitude of Formafantasma towards their surroundings, and addresses awareness around the consequences of human impact on the natural world. In this sense, the mission of ‘Cambio’ is to expand the understanding of what design can be, beyond the finished object, in order to include also its disciplinary boundaries: forestry techniques and timber legislations become tools for shaping a better future for the environment and for everyone.
The Light Minded:
The Bare Minimum – Michael Anastassiades
Our Tool for Design – Formafantasma
Flos is a worldwide leading company in the business of lighting design, willing to renovate its storytelling and communication approach on digital platforms. C41 designed and developed a series of three different contents, covering multiple needs and goals of the brand.
"The Bare Minimum" and “Our Tool for Design” belong to “The Light Minded” series, where leading Flos designers are interviewed and filmed, going beyond their profession and covering their daily life and thoughts. In these episodes Flos present the stories of Michael Anastassiades, worldwide claimed designer, born in Cyprus, based in London, and Formafantasma, Andrea and Simone, two young Italian designer living and working in Amsterdam
Defining Paths and Borders – MISO
“Defining paths and borders” belongs to the “Humans of light” series. C41 looks for interesting, compelling and mostly unknown characters all over the world and tells their story, using both images and a written text, going through their habits and daily lives. The final outcome is a beautifully crafted editorial, where Flos designs are presented in a highly engaging environment. In this issue, the featured character is MISO, an artist that maps areas of conflict around the world, showing how landscape is changed by political events with tiny dots.
The Ordinary Life of an Extraordinary Man:
An Extraordinary Day with Sergio Penzo
An Extraordinary Day with Mikkel Karstad
Technogym is one of the worldwide leading figures in spreading the idea of wellness as a lifestyle. Throughout a dedicated online magazine named Newsroom, Technogym wants to start conveying their message with new approaches. "An extraordinary day with Sergio Penzo" and "An extraordinary day with Mikkel Karstad" belong to the series “The ordinary life of an extraordinary man”, conceived by C41 for Technogym.
C41 looks for characters whose lives are both extraordinary and match the key concept behind Technogym: achieving personal wellness throughout healthy lifestyle. Sergio is a creative and sea lover. Mikkel Karstad is a chef and writer living in Copenaghen. Both stories aretold as if they were fairy tales, with an high-end cinematographic crafting.
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