From A-rt direction to D-esign. A retrospective on this year’s projects
Studio MILO

While we are waiting to resume our  ongoing projects and to begin new ones, we want to REWIND to the near past. From stand design to art direction, this first part of the year lead us to work with our clients from A to Z, or better from A to D:)! 

The year began with Maison & Objet 2020 where we celebrate two of our main clients, cc-tapis and Saba Italia. In both cases the stand design project was the result of a long-lasting collaboration with our client. Through stand design, set design and art direction the main goal was to create and reflect the strong and recognizable brand image. 
The “world of living” has been a key design factor of the Saba Italia stand at M&O as shown by the attention to details, such as the bespoke rugs designed by Studio MILO among others. The art direction for the Saba Italia catalogue represents the perfect completion of this journey. After years in the making, the brand identity was celebrated at its best in the catalogue 

For cc-tapis, the use of colours and gradient in this year stand design projects has been continued in the set design for its SPECTRUM catalogue. The use of light and oneiric sceneries, very different from the usual sets, has permitted to achieve a result that reflects fully the client’s uniqueness.

Last but not least, the ART NOW Gallery project inside the worldwide famous Raffles Hotel in Singapore, due to open soon, is the synthesis of our studio values and experience accumulated over the years. From the architecture to the interior design, the project includes bespoke furniture as well as a meticulous selection of art and design pieces, proving that the attention to every detail is a signature of Studio MILO. 

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