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ADD Art Design Details: una techno renaissance per il settore contract furniture
A webinar reserved for architects and designers looking for new original inspirations. A journey to discover the new Veneto contract brand that combines modularity and international design, Veneto furniture family tradition and 4.0 craftsmanship. The digital event is divided into four phases: the genesis of the brand, previews of the collections, collaborations with important designers and projects for the future, including participation in Saloni 2021.
The CEO of ADD Alex Pegoraro presents the new Italian brand in the contract furniture sector. During the digital event Alex tells the genesis of the ADD Art Design Details project, from the family tradition matured in 40 years of contract manufacturing to the "techno renaissance" philosophy at the base of the new brand.
ADD means to add, expresses the desire to renew this market. Art means to draw on the family experience and the Italian sensibility for beauty. The word Design describes the network of collaborations with established or emerging international designers. The last word is Details, which underlines as a seal of quality the accurate and unpublished style of the finishes.
The goal of ADD Art Design Details is to extend the quality of custom-made design to mass production, thanks to a network of techno craftsmen 4.0, second and third generation heirs who have been able to add to the family experience the openness to new technologies and digitization. The result is a flexible and modular design, which opens to the client an extraordinary scenario of infinite possibilities and creative combinations, while maintaining a very high production quality and all the beauty of the handcrafted finish, difficult to reproduce in mass production furniture.
The digital event is divided into four phases: the genesis of the brand, previews of the collections, collaborations with important designers and projects for the future, including participation in Saloni 2021.
BrandADD Art Design Details
Speaker - Alex Pegoraro
Alex Pegoraro, born in Castelfranco Veneto (TV) on July 12, 1985, after graduating in Management Engineering in Vicenza, began to work between Dubai and England for a few years, looking at the contract field from the beginning. Back in Italy, he continued in the same sector in other realities with a strong international scope. In the meantime, he structured his work experience with an MBA (Cuoa) and other Executive courses including also in Bocconi and Sole 24 Ore.
At the beginning he deals mainly with project management, then he moves on to sales as key account and contract manager, following the "fil rouge" of the perceived value for the customer, up to follow also phases of product development for several custom projects.
ADD is the expression of what he has been able to grasp from his experiences, while his passion for sport and the collective has taught him the value of the group as the driving force behind every ambitious project.