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Hyundai presents『45』electric concept car
Hyundai presents New EV Concept 『45』 at Frankfurt Motor Show.
Inspired by looking back at the brand’s first model in the 1970s (the the iconic Pony Concept, designed by a young Giorgetto Giugiaro), the 『45』 fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design.
The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.