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The creative process through Tecnografica’s design
5 episodes for 5 milestones of the creative process: Tecnografica presents its wallpaper and decorative panels graphics in a new and unexpected way.
Tecnografica is ready to show its world through a metaphorical description of the creative process. The main theme, From Our Universe To Your Wall, tells about a journey that starts from the origin of an idea and goes its way to the real installation of the graphic subjects. Creation, Movement, Above&Beyond, Deep Down and New Beginning are the milestones through which Tecnografica’s subjects literally come alive to tell the creative process. Starting from the creation of a thought, we feel the need to move, trying to gather new ideas. So we go beyond what we know, with the aim of widening our perspective and finding the right way. Therefore, when the path becomes clear, we stop wandering and we start following that path to go deep towards the concrete realization of the original thought, and towards a new beginning triggered by creativity.