The Playful Living

We discover, understand and interpret the wide world of products and services which gravitate around the family system. Co-design it, together.

The Playful Campus

A series of interactive entertainment activities to spread the culture and method of design from the youngest age.
A schedule of meetings and experiential workshops to help people get to know and manage their emotions in a playful way which will range from art to creativity, from design to know-how.


Kids Design Manifesto

Finally available to the public the Kids Design Manifesto, presented in Italian, English, and Chinese.

The Kids Design Manifesto intends to be the cultural foundation of an international movement we called KIDNASCIMENTO: a research and design approach that places the Kid at the center, as a person with his personal rights.

The Kids Design Manifesto is powered by CILAB – Politecnico di Milano, with the patronage of ASSOGIOCATTOLI.