Designers Area-17 Architecture&Interiors

Area-17 Architecture & Interiors was launched in Florence in 2004. Drawing on their shared expertise gained at the Università degli Studi, Florence, the partners came together with the aim of creating an international design studio. Our strength is the synergy between members of the Group, united by personal ties over and above professional ones. Currently, Area-17 has offices in Hong Kong, Shanghai, Beijing and Cuenca. The team of over 60 enthusiastic young professionals from all corners of the world has an average age not exceeding 35 years.

Area-17 is an architecture and interior design studio whose philosophy is deeply rooted in Italian design culture. We aim to create innovative solutions for our customers, that meet their emotive, aesthetic, operational and marketing requirements, through an inclusive creative process. Area-17 works across multiple design areas, from architecture to product design, marketing to training, with a particular focus on avant-garde formats in commercial architecture and retail design.

In addition to Iris Ceramica Group, significant customers include: Emaar, Officine Panerai, Longchamp, Jacob Cohën, Alibaba, Coop, Dispensa Emilia, for whom we have completed national and international projects. Over the years, Area-17 has specifically developed and consolidated its expertise in the workplace and commercial showrooms. Their collaboration with Iris Ceramica Group began in 2016 with the concept for renovating the Fiorano Modenese showroom, and continued with designs for the Group’s stands at industry trade fairs, including Cersaie, Coverings and IMM Cologne, in addition to showrooms in London and Milan, and restyling offices for Iris Ceramica and Ariostea.